May 29, 2023

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Analyzing Santander Bank’s growth strategy: How the banking giant is investing in fintech

Founded in 1857, Spain-based Santander is one of Europe’s largest multinational banks, with a market capitalization of around $60B, and a long history in retail, business, and commercial banking. Santander currently has 102M customers and over 14,000 branches worldwide, including the US, Europe, and Latin America.

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In an effort to boost growth, Santander has acquired, partnered with, and invested in fintech companies that enable better customer experiences, make it easier to access credit, and help businesses manage their finances. It has also launched new tech-forward payments and banking products (such as PagoNxt) and stepped into digital asset trading.

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