Advertisers are constantly seeking new ways to reach and engage consumers, and the TV commercial stands as one of the most wide-reaching — and potentially effective — routes to get there.
Nowhere is that more visible than the Super Bowl, which has long been the advertiser’s golden opportunity to reach a broad audience of captivated US consumers. Last year’s event drew an estimated 112M TV viewers, and brands paid up to $7M for a 30-second ad slot.
To stand out from the pack, TV advertisers are turning to a range of emerging technologies to make ads that have the potential to go viral, deliver a strong return on ad spend (ROAS), and reach entirely new audiences.
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The post The Future of the Super Bowl Ad: How tech like generative AI is automating TV ad creation & production appeared first on CB Insights Research.
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