Apple’s 77-minute iPhone 13 event wasn’t the longest such launch in recent memory – the iPhone 7 reveal took 119 minutes. But the company’s executives still had quite a lot to get through on Tuesday. Here’s what should matter most to enterprise users.
We all want the same things
To be fair, the division between enterprise and consumer expectations for technology continues to erode: Workers want to use the same tools at work as they do at home – and these days most employers feel the same way. Software and hardware are expected to put users first and provide well thought-through user interfaces that reduce, rather than increase, user friction.