June 16, 2021

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BrandPost: How to Gain Certainty in Uncertain Times with Embedded Analytics

In the era of digital business, disruption happens quickly, a fact that was never more apparent than during the recent COVID-19 pandemic. Sudden changes in consumer demand very quickly reverberated through global supply chains, proving tried-and-tested strategic assumptions worthless. Businesses in all industries learned how important it is to make major course corrections based on the latest data.

In both pandemic and normal times, the make-or-break decisions on which success depends require timely, actionable information, presented clearly. But too often, there is simply too much information. Business managers face the impossible task of sifting through it in search of nuggets of value. And in a world in which minutes and seconds matter, there is no time to export data into an analysis engine, then wait for answers. What’s needed are analytics and reporting tools that are embedded within applications, capable of presenting users the information they need, in context.

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