June 23, 2021


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BrandPost: New Rules for Decision-Making in a Digital Era

Time is not a luxury that we have in the digital age. Businesses need to make the best possible decision in the shortest possible time, in a scalable, risk-conscious, collaborative and governed fashion. And, if that’s not asking too much, the decisions that we make today should not be based on yesterday’s situation awareness, but on the here and now.

In my first blog in the Active Intelligence series, I explored how enabling cycles of rapid innovation in data and analytics is required to provide the agility and resilience needed for Digital Transformation. But how is this changing the rules of decision-making?

Organizations that choose to maintain the decision-making practices supported by traditional data and analytics tools are choosing to bury their heads in the sands of the past.

To read this article in full, please click here