As you already know, digital transformation plays a necessary role in disrupting traditional ways of doing business. It also creates value for companies and customers alike. After all, many brands would rather invest more of their resources into delivering quality products and services than deal with the inefficiencies typical of analog business practices. Much in the same way, customers enjoy purchasing essential products and services as conveniently as imaginable whenever possible. Consumers today, especially the tech-savvy ones, know that a digital-only company innovates when it comes to business, making the prospect of saving money and time realistic when going through the purchasing process.