June 22, 2021

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Apple Discussed ‘Punitive Measures’ Against Netflix for Dropping In-App Purchases

Apple Discussed ‘Punitive Measures’ Against Netflix for Dropping In-App Purchases

As the Epic Games v. Apple trial progresses into its third day, Apple’s internal documents and communications with various companies are continuing to surface, giving us some insight into the dealings that Apple has had around the App Store. From a report: Back in December 2018, Netflix stopped offering in-app subscription options for new or resubscribing members and instead began requiring them to sign up for Netflix outside of the App Store in order to avoid paying Apple’s 30 percent cut. As it turns out, Apple executives were unhappy with Netflix’s decision, and made attempts to persuade Netflix to keep in-app purchases available. The subject hasn’t yet been broached in the live in-person trial that’s going on right now, but news outlet 9to5Mac highlighted emails between Apple executives discussing Netflix’s decision. When Apple learned that Netflix was A/B testing the removal of in-app purchases in certain countries, Apple started scrambling to put a stop to it. Apple’s App Store Business Management Director Carson Oliver sent out an email in February 2018 outlining Netflix’s testing plans and asked his fellow App Store executives whether Apple should take “punitive measures” against Netflix. “Do we want to take any punitive measures in response to the test (for examples, pulling all global featuring during the test period)? If so, how should those punitive measures be communicated to Netflix? (sic),” asked Oliver.

Read more of this story at Slashdot.