May 8, 2021

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BrandPost: McLaren Racing: Powering through the pandemic with Webex

In March 2020, Formula 1 teams were faced with a heavy decision to stop or postpone their races as in-person sporting events were being cancelled amidst a growing pandemic. Determined to keep the competition alive, F1 teams joined the Esports Grand Prix series and invited over 70,000 unique viewers from around the world to tune in remotely. Just one year later and hybrid sports, or bridging in-person and remote sporting interactions through collaboration technology, is here to stay.

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