April 16, 2021


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BrandPost: Cloud Complications, and How to Fix Them

Today, application experience practically is the brand. More and more, consumer loyalty is inspired by a company’s app: its speed, features, capabilities, and ease of use. And that’s true in everything from healthcare and retail to government and education — and both B2B and B2C.

This demand for agility, availability, and simplicity is driving an acceleration towards cloud native. But as more business value is placed on apps, it creates new questions for CIOs. Where will the applications live? What about the app’s data? And what legal, security, and business complications arise as the footprint of these apps is spread across a spectrum of private and public clouds and services, data centers, edge locations, and even mobile end points.  

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